Why #FreeWebSearch?
The internet was meant to be free. Yet, it no longer is. Instead, few commercial players have control on what we find when we search the internet. The algorithms and technology behind the leading search indexes and search engines are kept a secret. This lack of tranparency can result in and reinforce bias, discrimination or racism.
An open web search index, on the other hand, will make web search more transparent, promote market diversity, reduce the influence of self-interested actors and strengthen the common good. It will also be crucial for the development of generative AI and Large Language Models (LLMs) that operate on transparency and European values.
On 29 September, people and organisations are joining forces in activities to restore internet search to what it should be: diverse, open and transparent.
Who is behind #FreeWebSearch?
#FreeWebSearch is an initiative of the Open Search Foundation (OSF). The non-profit organisation advocates for an open, more diverse and fair internet search. The goal: diverse, independent and free ways to find your way around the internet. To this end, OSF has joined forces with partners from all over Europe, for example in the EU project OpenWebSearch.eu. Together they are working on an open web index as the basis for search engines and many new applications, such as large language models like GPT-4, Bard, Luminous or Dolly, and generative AI.
What is the #FreeWebSearch Charter?
The #FreeWebSearch Charter is a call for a common-good oriented web search that serves democratic values. It sets out 10 fundamental principles – from transparency to privacy protection to democratic oversight – to ensure that web search functions as a public service benefiting everyone, not just the interests of a few tech giants. The Charter was initiated by the Open Search Foundation and addresses policymakers, civil society, and all internet users to collectively shape the future of web search.
What is #FreeWebSearch Day about?
Every year on and around 29 September, #FreeWebSearch Day invites scientists, IT developers, educators, communicators, entrepreneurs, philosophers, artists and their organisations to develop their own activities. Lectures, hackathons, webinars, exhibitions, lab visits, participatory events, panel discussions, interviews and much more will take place in many places and online.
The goal: to inform about internet search and how it works. To make people think about how important web search is for all of us today – personally and for our society – and why it must be free and open. Because everyone should know why we need an open, free internet search and how to get there (again).
How can I be part of #FreeWebSearch Day?
Basically anyone and everyone can take part! Schools, universities, companies, data centres, search engines, schools, kindergartens, retirement homes, scientists, IT developers, educators, communicators, entrepreneurs, philosophers, artists …
Post information about internet search on your social media accounts, produce memes and pictures or videos about it. Spread the idea of #FreeWebSearchDay and organise events for #FWSD on and around 29 September. Take part in the “Show your Face for #FreeWebSearch” campaign. Teacher, professor? Introduce pupils and students to the secrets of web search, show them alternatives and discuss the consequences of intransparency and secret algorithms. We support you with information and teaching material.
Think about activities and events (you can find ideas here), register them and off you go!
You already have an idea and want to get active yourself? That’s great! Register at aktion@freewebsearch.org.
When is #FreeWebSearchDay?
#FreeWebSearchDay is on 29 September every year. Activities for #FreeWebSearchDay take place on 29 September and in the weeks before and after.

